Digitizing a brand’s beauty products for online shopping takes precision and an understanding of best practices. When digitizing product SKUs in the Perfect Console, brands must follow these rules for optimal results. That way, customers can have an enjoyable virtual makeup try-on experience.
Setting Up Virtual Makeup SKUs for Digital Shopping
Virtual try-on is crucial for beauty brands and retailers because it enhances the shopping experience. Customers can enjoy a personalized shopping experience with the ability to test out various products, all without leaving their couch. Personalization is important for marketers right now, as individualized content is 1.7 times more likely to drive sales.
But virtual makeup try-on isn't a simple process — it involves a lot of moving parts, especially as you integrate all of your products. All of these pieces of execution are needed for the consumer to have the best optimal experience. Accurate SKUs, the right SKU assortment, the right colors, and more all ensure that consumers can try on what they want to try on. For brands that have all of this in place, they’ll see a great increase in engagement and conversions.
5 Best Practices for Virtual Makeup SKU Creation
From the experts at Perfect Corp, these are the best practices for creating virtual makeup SKUs.
#1. Pick Your Assortment First
As a brand or retailer, it’s important to think about what products to have available in a virtual makeup experience. Simply uploading a SKU and moving on won’t cut it. Brands need to consider the unique eccentricities of each product.
- Lipstick - In addition to color, texture is also an important consideration. Customers want to get an idea of how the lipstick will apply over their lips.
- Eyeshadow - Brands will need to think about each palette pattern for application. Eyeshadow needs to be applied in a manner that looks authentic and achievable with the product.
- Foundation - Foundations all have unique textures, like dewy versus matte, that need to be considered in addition to the shade.
- Contour or Blush - These products don’t just go in one spot on the face. A virtual makeup app will need to have different patterns for application to accommodate different styles.
#2. Start With an Existing HEX
Value Before brands can think about the color matching process, they’ll need to assign a corresponding HEX value to each product. This will help them convert physical color to a digital space.
What is a HEX value? A HEX color is expressed as a six-digit combination of numbers and letters defined by its mix of red, green, and blue. It’s preceded by a hashtag and is uniform anywhere on the web. These can usually be obtained from web development, creative, or digital teams, who will have a better idea of how to implement these colors into the makeup virtual try-on application.
#3. Choose Your Patterns
Brands should next decide how many patterns they’d like to make available for each SKU category. Some patterns might work across different products in specific categories. For example, brands might want to allow blush, bronzer, contour, and eyeshadow to all share the same patterns or have unique ones.
The important thing is to identify which SKUs should have different pattern combinations. That way, consumers will be able to accurately test the products for how they look in real life.
#4. Upload All of the Assets and Deliverables to the Perfect Console
Once brands have determined how to set up their makeup virtual try-on, it’s time to upload information directly into the Perfect Console. Required information includes:
- SKU name (short name and long name)
- HEX value
- Pattern SKU ID — a unique indicator that the brand uses to call the SKU into a virtual try-on
#5. Go Through Color Matching Using YouCam Toolkit
Now that the hard work is over, brands can relax and make sure each SKU is accurate. Brands are the true color experts and owners of the products, and matching digital SKUs to the physical samples can be a fun process.
Perfect Corp’s proprietary toolkit ensures the accuracy of each SKU to make it as easy as possible for brands. Using the Perfect Console account and the YouCam toolkit, brands will color match the product to its digital version to ensure they look the same. Once the product has been verified, the brand can upload, save, and sync the final data so the product will be ready to go live for the target channel.
Get Expert Advice From Perfect Corp
Allow Perfect Corp to assist you in building your virtual try-on. Contact us for details on beauty tech solutions trusted by 350+ brands globally or schedule your free trial today.
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1. “Augmented retail: The new consumer reality.” NielsenIQ, 12 Dec. 2019,